The SEOM rewards responsible and positive information about cancer.

Delivery of the VI SEOM Journalism Award, call for the seventh edition.

• Ainhoa Iriberri of Public Health of Time Canal Nou has been the winners of the VI edition

• The award coincides with the celebration of the Congress SEOM Continuum of Care in Medical Oncology


The Spanish Society of Medical Oncology (SEOM) has announced the winners of the sixth edition of the Prize for Journalism organized in collaboration with the National Association of Health data (ANIS) in the III Congress SEOM Continuum of Care in Oncology Medicine being held on 23 and 24 October 2008 in Palma de Mallorca.

Ainhoa Iriberri journalist specializing in health, has proven successful in the written press category for his article "When the cure for cancer" published in the December 14, 2007.

For its part, Time Health program, produced by the producer valenciana ACCA MEDIA, received the award in the category of audiovisual media for his monograph on breast cancer, delivered on December 27, 2007 in Valencia TV Canal Nou .

In both cases the jury has highlighted the quality of information and rigorous treatment of the news.

"When cancer cure" is a story that made Ainhoa Iriberri on childhood cancer, a type of cancer in their lines as written "struck in 2006 to 898 families."
"I am delighted to receive this award, commented Ainhora Iriberri because, apart from personal satisfaction, is an appreciation for the science section of a new journal, Public wager that with determination, with six pages a day, for an information considered minor for other means. "

The journalist wanted to emphasize that public "is very important to get away from the alarmism and pessimism when it comes to reporting on cancer because it is safer that among your readers, whether a patient or a relative of a cancer patient. This does not mean they tell the news about this disease but, in my opinion, it is very important that you contextualizes the expert. The SEOM, as evidenced by the call of the Journalism Prize, takes seriously the work and there is always a member of its board prepared to meet the press, albeit at times impossible to handle the journalists. "

Time Morning Salut is a 40-minute daily broadcast, live and in Valencia in Canal Nou. Develops as a doctor in a way that is entertaining and educational emphasis on promoting healthy habits for the prevention of major diseases affecting the population, including breast cancer. The program is consolidated into a grid and is led by Dr. José María Masip and counts each day with the help of leading medical professionals in the Valencian Community that explain the advances in diagnosis and treatment of individual diseases treated.

Miguel Angel Tobias, director and executive producer of ACCA MEDIA ENTERPRISE time and therefore of Health, said at the prize that "we are very happy and excited with this award. We are a recognition of work done over 70 people every day with great enthusiasm. Of course, this award is for all of them. "

This time the program is entitled "Diagnostic techniques and treatment of breast cancer" and he stressed the importance of prevention in this disease. It was attended by Dr. Ana Lluch, Chief of Hematology and Medical Oncology at the Hospital Clínico Universitario de Valencia.

In the words of Time Salut "This program has sought to eliminate the fears that viewers may have the disease and to dispel the taboo that breast cancer is equal to a terminal illness. It comes to addressing breast cancer in a comprehensive and realistic, yet optimistic at a consultation in which we invite viewers to participate with questions on the street, and through the phone. "

The jury was composed by Dr. Ramon Colomer, president of SEOM, Dr. Antonio Duque, former president of SEOM, Dr. Maria Lopez, Scientific Secretary of SEOM; Jovell Albert, chairman of the Patients Forum, and Jose Manuel Gonzalez Bone, president and director of the ANIS Servimedia.

Similarly, it is called the Seventh Journalism Award SEOM in which jobs are valued especially those that contribute to the demystification of cancer as a terminal illness, to share the importance of prevention and publicize the work of oncology Spain. The prize is all the work published or broadcast during 2008. The basis of the Sixth Prize is available at the website: www.seom.org

The words of Dr. Colomer in the event clearly shows the spirit of this award "The fight against cancer requires a good level of information. Since SEOM encourage all professionals in the media to continue to participate with the same enthusiasm and excellence year after year and show us, who have not done so on previous occasions, the opportunity to present their stories Articles and features for this prize which has a clear track record of independence and pluralism. "

About the Spanish Society for Medical Oncology

The Spanish Society of Medical Oncology (SEOM) is a scientific, non-profit created to stimulate progress in scientific knowledge of cancer through the education and training of medical specialists in oncology and exchange with scientific purposes between national and foreign professionals.

At present, consists of over 1,000 members and is chaired by a renowned medical oncologist who change every 2 years to represent all the professionals with common interests in this area of healthcare.

One of the main purposes of the SEOM is to stimulate study and research of the disease and seek the approval criteria for clinical diagnosis and therapeutic treatment. To this end it proposes, among other things, promote the development of therapeutic means suitable to ensure coordination in these harmonious and complementary shade and encouraging consistency of approach for treating cancer in its various locations and extensions.

The SEOM is the view on the referent of Oncology in Spain, sailing from the Services for Medical Oncology is offered an excellent quality of care, encouraging the study and cancer research.

A scientific society is active and involved in information and training in Oncology at the different groups: medical, health administration, patients, general public, pharmaceutical industry and the media.

With regard to health education of Spanish society as it relates to cancer, SEOM is actively involved in preventing disease, promoting health initiatives and prevention outreach to the general population, and project funding directed research for cancer patients.

The SEOM considered essential to emphasize the importance of primary prevention of cancer with healthy life habits (avoiding obesity, smoking and sedentary lifestyle), vaccines, early diagnosis and the role of the Units of Genetic counseling can be help families with increased susceptibility to cancer.

Besides the Spanish Society of Medical Oncology has a strong social mission through participation in campaigns and dissemination of primary and secondary prevention aimed at the population and provides support to patients and their families.